This was a lovely spot by ADWEEK…

Luke O’Reilly freelance copywriter spec ad in reaction to COVID-19 pandemic in the UK

https://www.adweek.com/creativity/its-not-a-real-guinness-ad-but-it-is-a-perfect-guinness-ad/

Perfect art direction and pleasingly simple. Reminds me of the anti-obesity ads by Cancer Research UK a couple of years ago…

Image result for obesity advert chips in a cigarette packet

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